SportsTravel

World Triathlon, PTO Announce 12-Year Strategic Partnership

Governance and sporting issues will be addressed during deal

Posted On: October 9, 2024 By : Matt Traub

World Triathlon and the Professional Triathletes Organization have announced a 12-year strategic partnership on a variety of governance issues that also includes the framework for the two parties to include hosting shorter-distance events alongside the T100 Tour.

Related Stories

“We have had a very productive relationship with World Triathlon since our first event, including hosting the World Long Distance Championships alongside the Collins Cup in 2021,” PTO Chief Executive Officer Sam Renouf said. “By forming a 12-year partnership, both sides have the opportunity to invest together in the longer-term development of the sport.”

World Triathlon and the PTO have been working together since the announcement in August 2023 to collaborate on a new official World Championship Tour of Long Distance Triathlon and then the launch of the T100 Triathlon World Tour in January 2024. The T100 Tour started this year in Miami and will have its penultimate race later this month in Las Vegas before the season finale in Dubai.

“We believe that it is both ours and PTO’s responsibility to double down on the good work that we’ve already started and use the great exposure our sport enjoys at the moment as a catalyst to grow deeper engagement with the sport’s committed fan,” said World Triathlon President Marisol Casado. “We also want to find a way to promote our sport to the broader sports fan. We believe we’re already starting to answer part of that question through our partnership with the PTO around the new T100 Triathlon World Tour and want to ensure we provide it with the right support and solid foundation to go from strength to strength.”
Posted in: Latest News, Sports Organizations, Triathlon


Copyright © 2024 by Northstar Travel Media LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000