Wasserman Hospitality Sales Launches North American Division

Wasserman Hospitality Sales has launched a new division in North America with a focus on providing U.S. clients access to events including tennis grand slams, the Premier League, NFL, MLB, Royal Ascot and Formula 1 races.

The expansion will be led by Laurence Ives, director of sales, with a team based in New York. The company is the hospitality provider for the Major League Baseball World Tour: London Series and one of the world’s largest providers of Wimbledon Debenture tickets, which allow holders to have a ticket for each day of the tournament.

“We’re proud to have been at the forefront of providing access to premium hospitality experiences at sport and entertainment events globally for more than two decades,” said Luke Robinson, Wasserman Hospitality Sales executive vice president and managing director. “Now that we’re part of the wider Wasserman group, launching a formal practice in the U.S. was the logical next step for us.”

Founded by Robinson in 2008, Wasserman Hospitality Sales was formerly part of CSM Sport & Entertainment, which was acquired by Wasserman in September 2023. It is an authorized reseller at Allianz Stadium, Twickenham and Wembley Stadium and provide hospitality packages for events including Formula 1, Premier League Soccer and more.

“It’s a privilege to be leading our expansion into the world’s biggest sport and entertainment market,” said Ives. “From the Super Bowl to the Masters, the U.S. is home to an incredible array of bucket list events, so this presents a huge opportunity for the business. We know how much sport and music resonates with people here and we see it as our role to help connect those fans with the events they love the most, by offering them unforgettable experiences.”