Visit Myrtle Beach Gives NIL Deals to UConn, Marshall Ahead of Bowl

Visit Myrtle Beach has agreed to teamwide Name, Image and Likeness deals with the Marshall Thundering Herd and the University of Connecticut Huskies football teams ahead of the Myrtle Beach Bowl on Monday.

The two schools will compete December 19 and per the partnership, players will have the opportunity to share their experiences in South Carolina’s Grand Strand on a variety of personal social media channels.

“Myrtle Beach offers a warm welcome to all and the NIL agreement is a fantastic opportunity to support the incredible athletic talent that comes to our destination and showcase the array of experiences along the Grand Strand to a larger audience,” said Visit Myrtle Beach Executive Director of Sports Tourism Jonathan Paris. “No matter what brings you to The Beach, visitors will find that this is the beach for everybody, a place where you can be yourself, enjoy endless activities and truly belong.”

The Myrtle Beach Bowl has been played since 2020 at Brooks Stadium on the campus of Coastal Carolina University. The bowl game, owned by ESPN Events, has tie-ins with Conference USA, Mid-American Conference and the Sun Belt Conference with each conference rotating bids with four appearances between 2020 and 2025. This year’s game is the first apperance in Myrtle Beach for both Marshall and UConn; the first two games saw Appalachian State beat North Texas in 2020 and Tulsa beat Old Dominion in 2021.

“Visit Myrtle Beach and our partners along the Grand Strand are excited to welcome both Marshall and UConn teams and fans,” said Karen Riordan, president and chief executive officer of Visit Myrtle Beach. “By offering a NIL agreement that is inclusive of all visiting student-athletes on both teams, we’re further supporting our efforts welcoming everyone to enjoy The Beach. We’re looking forward to getting a glimpse into each player’s trip.”