Visit Lauderdale Partners with IndyCar’s Meyer Shank Racing

Meyer Shank Racing has announced Visit Lauderdale as the team’s Official Tourism Partner ahead of the 2025 NTT IndyCar Series season.

Through the collaboration, MSR and Visit Lauderdale will promote the Florida destination to IndyCar’s audience, encouraging travelers to visit the area. The 2025 IndyCar season begins with the Firestone Grand Prix of St. Petersburg on March 2.

“Through this innovative collaboration between Visit Lauderdale and Meyer Shank Racing, we’re not just showcasing Greater Fort Lauderdale, we’re accelerating the experience,” said Visit Lauderdale President and CEO Stacy Ritter. “By merging speed, passion, and tourism, we’re connecting our tropical paradise with IndyCar fans in an unmatched setting.”

As part of the partnership, Visit Lauderdale branding will be displayed on MSR’s No. 60 and No. 66 Honda Indy cars, as well as team gear, throughout the season. Visit Lauderdale and Meyer Shank Racing will also create special activations and events for fans.

“I’m thrilled to welcome Visit Lauderdale to the MSR family of partners,” said MSR Co-Owner Mike Shank. “I believe IndyCar, its fans and the various locations we race will be a perfect place to showcase Visit Lauderdale and drive awareness to the beautiful location it advocates for. As a person who has always loved the water and vibrant city of Fort Lauderdale, I’m personally excited to represent this brand on track and on the road with our beautiful beach themed team trailers.”