SportsTravel

Visit Frisco Names Josh Dill as Assistant Executive Director

Industry veteran is known throughout Texas tourism scene

Posted On: October 31, 2024 By : Matt Traub

Josh Dill has been promoted to Assistant Executive Director at Visit Frisco in Texas and will be the bureau’s liaison for high profile industry partnerships while providing support to Executive Director Marla Roe.

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“We are excited about adding a new leadership role at Visit Frisco and moving Josh into this position reflects the commitment we have to advancing our teams internally, when possible,” said Roe. “Josh brings his analytical and strategic thinking to a greater level in the role and we know the destination will continue to thrive under his leadership.”

Dill will oversee the leaders of the Visit Frisco sales, sports, and destination services teams. Frisco is home to several professional sports organizations, including the Dallas Cowboys at The Star and the PGA of America.

Prior to joining Visit Frisco, Dill served as the director of sports marketing for the Fort Worth CVB and sports sales manager for Visit Lubbock. In 2017, Dill joined Visit Frisco as director of sports and events where he also managed the activities of the sports department, sports sales manager, and sports and events services staff.
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