Visit Fort Worth has announced a partnership with ITS, a travel technology company, that will help travelers reconnect with events. The partnership makes Visit Fort Worth the first destination marketing organization to feature the TripEvents product in promotions for events that include the PGA Tour’s Charles Schwab Challenge, USA Gymnastics events and the Bassmaster Classic.
Visit Fort Worth and ITS announced the partnership at the Smart Meetings Experience. The ITS event booking engine can connect travelers searching for flights and hotels including exclusive rates and fares. The technology will be leveraged for Visit Fort Worth events.
“Fort Worth has been a leader in moving tourism forward safely,” said Bob Jameson, Visit Fort Worth president and chief executive officer. “As we host leading sports events and meetings, we are proud to partner with ITS to support the return of business travel.”
In the first half of 2021, Fort Worth will have hosted more than a dozen major sports competitions including the NASCAR All-Star race, the USA Wrestling Olympic Trials, the Charles Schwab Challenge and the Bassmaster Classic.
“ITS has provided innovative technology and travel services to the events and meetings industry for years so we are very excited to support Visit Fort Worth and their unwavering desire to host safe and significant in-person events,” said Renee McKenney, vice president of TripEvents.