Visit Annapolis & Anne Arundel County Names Rasheeda Martin as Senior Director of External Relations

Rasheeda Martin, previously the Director of Sales at Explore York, is the new senior director of external relations at Visit Annapolis & Anne Arundel County in Maryland.

Martin will oversee VAAAC’s sales, external communications and partnership teams. She will lead initiatives aligned with promoting sustainable tourism, fostering inclusivity and enhancing the region’s economic vitality.

“I am excited to join the talented team at Visit Annapolis & Anne Arundel County and contribute to our region’s growth as a premier destination,” Martin stated. “I look forward to working collaboratively with our partners and stakeholders to develop innovative, sustainable initiatives that drive tourism, enhance visitor experiences, and create lasting economic impact for the community.”

At Explore York, Martin was recognized for elevating sports tourism as a key driver of local tourism. She holds an STS (Sports Tourism Strategist) accreditation from the Sports Events & Tourism Association.

“Rasheeda’s strong track record in driving strategic initiatives, building client relationships and her collaborative leadership style make her an ideal fit for Visit Annapolis & Anne Arundel County,” said Kristen Pironis, executive director of VAAAC. “Her extensive experience and commitment to connecting with others will be vital as we enhance our region’s tourism offerings and collaborate with stakeholders to promote economic growth.”