Virgin Hotels Las Vegas has been named the official entitlement sponsor of the East Harmon Zone at the Formula 1 Heineken Silver Las Vegas Grand Prix. As the latest event partner for the race, Virgin Hotels Las Vegas will take over the East Harmon Zone, complete with entertainment and fan activations.
“We are excited to help create truly unique fan experiences in the East Harmon Zone for the race in November,” said Lia Rispoli, senior vice president of resort operations and asset management for JC Hospitality. “Virgin Hotels Las Vegas is thrilled to be part of this historic event and we look forward to a continued partnership with Las Vegas Grand Prix, Inc.”
From the East Harmon Zone, fans can view the start and finish line and all action through the first two corners. Seats in the East Harmon Zone also include a behind-the-scenes view of pit lane and the team garages. Information about the East Harmon Zone and ticket inquiries can be found here.
“Given its proximity to the East Harmon Zone, we couldn’t pass up the opportunity to partner with Virgin Hotels Las Vegas to curate programming and build an energetic environment for our fans in the East Harmon Zone,” said Emily Prazer, chief commercial officer of the Formula 1 Las Vegas Grand Prix. “The talented team at Virgin Hotels Las Vegas are experts in creating memorable moments and together, we will create the ultimate fan experience.”
The inaugural Las Vegas Grand Prix race weekend is set for November 16–18, 2023.