USA Luge Appoints Lauren Howe to Communications Manager
Longtime public relations executive will take over for Sandy Caligiore
Posted On: July 1, 2022 By :USA Luge has named Lauren Howe to communications manager, serving as the liaison between the National Governing Body and media. Howe is taking over for Sandy Caligiore, who recently announced he will be moving on from his work with USA Luge.
Howe’s first exposure to luge was during her time working at Saint-Gobain, where she served as manager of communications and community relations for Norton, the company’s brand of abrasives. Norton Abrasives is the primary sponsor of USA Luge and has been a supporter for over 40 years. At Saint-Gobain, Howe played a critical role in strengthening the relationship between USA Luge and Saint-Gobain.
“Lauren is a true professional and driven to make organizations succeed with her guidance, knowledge and expertise of the public relations industry,” said Gordy Sheer, director of marketing and sponsorship for USA Luge. “As we wish Sandy our best and thank him for his decades of service, we are excited to welcome Lauren to USA Luge after our many years working collaboratively together to elevate our brand to new heights.”
Howe founded empHowered PR in 2020 following a 23-year career in a variety of communications roles in the health care, manufacturing and non-profit industries. She currently serves as Chair of the Public Relations Society of America Independent Practitioner’s Alliance and is a member of the board at the American Red Cross of Central and Western Massachusetts. She also serves as the regular host of the North Central Massachusetts Chamber of Commerce “Good Morning North Central,” a morning gathering featuring guests discussing topics of interest with business, civic and community leaders.
“The opportunity to lead communications for USA Luge is a dream come true,” said Howe. “There is much excitement as we gear up for the upcoming season, along with the 2026 Winter Games. I look forward to working in concert with USA Luge athletes and staff to share the journey leading up to Milan-Cortina with the media, supporters and dedicated fans.”
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