Unrivaled Sports Launches Flag Football Platform

Unrivaled Sports has announced the launch of Football Youth, a platform that will operate the inaugural All-American Flag Series which will feature tournament play across the country.

The All-American Flag Series 2025 schedule includes stops at the Round Rock Multipurpose Complex in Round Rock, Texas (July 18–20) and the ForeverLawn Sports Complex at the Hall of Fame Village in Canton, Ohio (August 8–10).

The top players from the events move on to the end-of-the-year All-American Flag Nationals in Florida in December. Football Youth joins Soccer Youth and the All-Ripken Games in Unrivaled Sports’ programming portfolio as all-star events that feature competitors from around the country.

“We’ve heard tremendous feedback from families and athletes about our Soccer Youth and All-Ripken properties and we’re excited to expand those opportunities to girls and boys in flag football,” said Amanda Shank, executive vice president of business development at Unrivaled Sports. “Bringing together top athletes from across the country creates an experience that’s both competitive and uniquely rewarding for these young players.”

Flag football, which will make its debut at the 2028 Olympic and Paralympic Games in Los Angeles, is one of the fastest growing sports in the country. According to the International Federation of American Football, 2.4 million children under 17 participate in organized flag football in the U.S., with nearly half a million girls playing flag football in 2023, a 63 percent increase since 2019.

“The All-American Flag Series is poised to elevate youth football just as our other properties have done for baseball and soccer,” said Scott Hacker, senior vice president of programming and strategic development. “The team experiences at our facilities are fantastic. But our customers also love the flexibility that our individual products offer. Experiences like the All-American Flag Series and All-Ripken Games unlock more options for families to have a unique experience and meet other players and their families from across the country. We’re thrilled to help meet the demand and create these memories.”

The announcement builds on Unrivaled Sports’ flag football division, which began with the acquisition of Under the Lights Powered by Under Armour in April. In July 2024, the ForeverLawn Sports Complex hosted the inaugural NFL Flag Championships on ESPN and the NEFFL’s Flag Football World Championships, attracting over 500 boys and girls teams from across the country.