Triple Crown Sports Announces New Ownership Structure

Triple Crown Sports founders Dave and Annette King have transitioned majority co-ownership shares of TCS to two of their children, Keri King and Kelly (King) Salberg.

Keri King and Kelly Salberg will control approximately 80 percent of the shares in Triple Crown Sports, with Dave and Annette King holding most of the minority portion remaining.

“As I think back to selling T-shirts and running gate, I never would have thought a day like today would have come,” said Salberg, director of sports data analytics at TCS. “I’m very excited and feel very blessed that my parents have such confidence in Keri and I that they think we can continue the legacy they’ve built, one we’ve grown to love as our second home here at Triple Crown Sports.”

Based in Fort Collins, Colorado, Triple Crown Sports has been producing youth, high school and college events for more than 40 years. TCS runs both the preseason and postseason WNIT basketball events and produces the men’s and women’s Cancun Challenge tournaments in November.

“I’m thrilled that it’s Kelly and I, together,” said Keri King, chief executive officer of Triple Crown Sports. “At the end of the day, by working together, there will be a better chance for the legacy of Triple Crown to live on. As Dave and Annette step into a lower threshold of ownership, it’s exciting that Kelly and I get to shape the future investments and lead the culture as managers. We have a lot of exciting things we want to do together that may take 20 or 30 years to materialize. We need a long horizon to do that, and ownership is a great way to pull that off.”

TCS hosts fastpitch softball tournaments anchored by the 1,100-team Colorado 4th of July event. TCS also produces one of the largest youth baseball events in the world with the 700-team Omaha SlumpBuster during the College World Series each year. The Triple Crown Volleyball NIT has become a highly recruited club volleyball event each February when 575 teams compete in Kansas City.

“I felt far enough along with them that we were at a significant moment in time,” Dave King said. “The company was definitely bigger than me and Annette together and I feel comfortable that the collective of Keri and Kelly will be the answer to the Triple Crown family. I’ve been working on this since 2007, that’s 17 years now and interestingly, it took us 17 years to break even.”