Visit Shreveport-Bossier Reveals New Regional Brand
Visit Shreveport-Bossier revealed a new regional brand as part of its 10-year Destination Master Plan in the Louisiana destination. The rebrand began in 2019 from its previous description as the Shreveport-Bossier Convention and Tourist Bureau. The strategic framework focuses on six points, including capitalizing on a surging demand for sports tourism. The Shreveport-Bossier Sports Commission […]
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