Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Max Siegel has been the chief executive officer at USA Track & Field since May 2012, making him one of the longest-tenured CEOs in the U.S. Olympic movement. During that time, USA Track & Field has remained one of the best-performing NGBs and made huge strides in the sponsorship landscape thanks to a long-term deal […]
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USA Track & Field has awarded five national championships between 2023 and 2024 to the city of Louisville that tourism officials believe will bring in 14,000 athletes and an approximate $10.4 million in economic impact. The Norton Healthcare Sports & Learning Center, now in its second year of operation, will host the 2023 USATF National […]
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USA Swimming and USA Track & Field are combining forces to find a marketing agency to package and sell key sponsorship categories and properties for both national governing bodies. The two high-profile NGBs, and their respective members and clubs, are responsible for the development of the country’s programs, teams and athletes, the latter of which accounted for nearly 50 […]
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The 2022 U.S. Track and Field Outdoor Championships will be held at historic and newly renovated Hayward Field on the campus of the University of Oregon in Eugene. The 2022 Toyota USATF Outdoor Championships will be held June 23–26 and serve as the qualifying event for the 2022 World Athletics Outdoor Championships, set for July […]
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As the rescheduled Olympic and Paralympic Summer Games in Tokyo approach in just a few months and with less than a year to go before the Olympic and Paralympic Winter Games in Beijing, national governing bodies are finalizing new partnerships — or extending existing ones — ahead of what for many NGBs is the biggest […]
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Not since the 2004 Olympic Summer Games were in Athens, Greece — with preparations still happening seemingly until the start of the Opening Ceremony — has the International Olympic Committee endured as rough a run-up to their event as for the upcoming Games in Tokyo. Japan is facing a surge in COVID-19 infections and a […]
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USA Track & Field has partnered with BD, a global medical technology company, to provide rapid COVID-19 testing for USATF athletes at select meets. The goal is to help USATF professional athletes return to competition safely through the use of the BD Veritor Plus system, a rapid result antigen test that can detect the coronavirus […]
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Hershey’s has extended its partnership with USA Track & Field, a deal that will keep the candy maker as the presenting sponsor of the national governing body’s Run Jump Throw program through 2024. Hershey’s has sponsored the Run Jump Throw program since 2015. The effort is a hands-on learning program for children ages 7–12 to […]
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USA Track & Field has won a unique competition among national governing bodies by earning a $100,000 sponsorship from the leaders of Elk Grove Village, Illinois. The village northwest of Chicago sought to partner with an NGB to promote its business and manufacturing brand and is believed to be the first municipality to sponsor a […]
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As sports at all levels prepare to come back from weeks or months on hiatus, sports organizations are releasing guidelines that can serve as a framework for how to host events safely and successfully. The following are links to various published guidelines across a range of sports that are designed for event organizers to consult […]
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Women’s wrestling will be an official NCAA championship sport after the governing body approved its addition on the Division I, II and III levels.
The Ann Arbor Sports Commission will host its second annual Washtenaw County Celebration of Girls and Women in Sports, a two-day event February 1-2 with a mix of activities, collegiate sports and panel discussions.
.@KemperSports will manage the Bad Boy Mowers @B4AOfficial, a men’s and women’s college basketball tournament held annually at the Atlantis Paradise Island in @VisitTheBahamas.
.@SailGP will have @All as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.
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