Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
Two large partnerships have been announced in football, as a pair of major brands are aligning themselves with the sport. USA Football, the sport’s governing body in the United States, has announced a multi-year partnership with Under Armour through the 2028 Summer Olympic Games in Los Angeles. The sportswear company is the new official and […]
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Esports organization Immortals and the Southern California and San Diego Toyota Dealers Associations have announced a renewal of their partnership that will Toyota’s brand continue to receive prominent logo placement on the League of Legends player jerseys for Immortals Progressive and will now also be featured on jerseys worn by Immortals’ Wild Rift team. Among […]
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As the rescheduled Olympic and Paralympic Summer Games in Tokyo approach in just a few months and with less than a year to go before the Olympic and Paralympic Winter Games in Beijing, national governing bodies are finalizing new partnerships — or extending existing ones — ahead of what for many NGBs is the biggest […]
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Toyota will launch a nearly $5 million stipend and sponsorship program for U.S. Paralympic athletes who are aiming to compete at the Paralympic Summer Games in Tokyo or the Beijing Winter Games in 2022. Toyota is a partner both at the International Olympic Committee and International Paralympic Committee, but also with the U.S. Olympic and […]
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USA Triathlon and Toyota have extended their sponsorship agreement for the automotive company to serve as the national governing body’s exclusive mobility and automotive partner. Under terms of the deal, Toyota will support USA Triathlon’s top elite athletes in the lead-up to the Tokyo Olympic and Paralympic Games in 2021 and will continue its support […]
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Toyota has added USA Curling to its stable of national governing bodies that is sponsors. The deal makes the NGB the ninth winter governing body sponsored by the auto manufacturer. The deal with USA Curling includes sponsorship of the NGB’s Paralympic program, national championships, Curling Night in America on NBCSN and activation at one Paralympic Team and […]
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Toyota has announced partnerships with six national governing bodies in the lead-up to the 2020 Olympic and Paralympic Summer Games in Tokyo, including two sports (skateboarding and surfing) that will make their Olympic debuts. As part of the deals, the auto manufacturer will partner with the National Wheelchair Basketball Association, USA Skateboarding, USA Surfing, USA Swimming, USA Track & […]
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The IOC’s Coordination Commission was in Los Angeles this week for a three-day visit to review selected venues and track the progress of the @LA28 Games. The tours included the Rose Bowl, Intuit Dome and several venues in Long Beach.
The @HCHSA has appointed Ryan Walsh as its new chief executive officer, succeeding Janis Burke. Walsh is currently the chief executive officer and executive director of the Harris County Sports & Convention Corporation, a position he has held since 2018.
The USA Lacrosse Women’s Collegiate Lacrosse Associates national championship is returning for the second straight year to @VisitWichita from May 7–10, 2025, at the Scheels Stryker Sports Complex.
NEW PODCAST: Leonard Hoops of @VisitIndy and Patrick Talty of @IndSportsCorp discuss the Big Ten Conference, look back at some of 2024’s biggest events and look ahead to 2025 while also talking about how they work together on events.
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