Tag: Tough Mudder

Super League Triathlon Scott Nilson

Scott Nilson Named Super League Triathlon’s U.S. General Manager

Scott Nilson has been appointed as Super League Triathlon’s first U.S. General Manager to lead its American expansion as it prepares to launch its first full U.S. mass participation series in 2024. Super League Triathlon earlier this year acquired the New York and Chicago Triathlons, adding them to a portfolio that already includes the Malibu […]

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Running USA Board Elects New Presiding Officers

The Board of Directors of Running USA elected new officers to lead the organization and heard updates from the chief executive officer and staff regarding the organization’s progress on a variety of projects during its annual summer board meeting last week in Denver. Matt West, chief executive officer of DMSE Sports in Boston, was elected […]

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Marvel Tough Mudder

Marvel Joins Tough Mudder on Fitness Challenge

Would you rather be inspired by Captain America than some generic coach on your fitness app of choice? Tough Mudder and Marvel will give you the chance. Tough Mudder has announced it will again collaborate with Marvel on a fitness challenge inspired by the company’s superheroes. Tough Mudder Challenges: Marvel Series will feature six digital […]

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EnduranceCoalition

Endurance Sports Organizations Form New Coalition

USA Triathlon, Spartan, Tough Mudder, Ironman, Rock ‘n’ Roll Marathon Series, Running USA and USA Cycling have formed the Endurance Sports Coalition, bringing together organizers of more than 50,000 events annually to work on securing relief and support for operators of endurance events and supporting industries from Congress and Capitol Hill lawmakers. The Endurance Sports […]

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Spartan Race Acquires Option on Tough Mudder Events

A big change will be coming in the endurance and obstacle racing industry as Spartan Race, Inc., has announced it has bought an option on Tough Mudder’s foreign events with efforts to complete Spartan’s acquisition of all the U.S-based events to be completed in the near future. According to a Spartan news release, it is […]

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Kyle McLaughlin: How Tough Mudder Has Survived the Obstacle Course Race Market

Obstacle course races were once considered a fad in the sports-event industry. But some organizations have withstood the test of time, including Tough Mudder, one of the first companies in the space. Still, their journey hasn’t come without growing pains. Recent forays to diversify the business and tweak their traditional events had left some hardcore […]

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Tough Mudder Promotes Kyle McLaughlin to CEO

Tough Mudder has promoted its president, Kyle McLaughlin, to CEO, effective July 1. McLaughlin joined the obstacle race event company in 2018 and has been president since January. In that time, he has initiated a string of enhancements aimed at the on-site customer experience and helped the company increase its sponsorships and group sales. “Thanks […]

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