TCS New York City Marathon

Tata Consultancy Services New York City Marathon Renewal

Tata Consultancy Services (TCS) has renewed their title and technology sponsorship of the TCS New York City Marathon through 2029 and will invest $30M to $40M annually in global running sponsorships and related community programming.

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TCS Renews Sponsorship of TCS New York City Marathon Through 2029

Tata Consultancy Services has signed an eight-year contract with New York Road Runners to extend its title and technology sponsorship of the TCS New York City Marathon through 2029. TCS’ extended partnership with New York Road Runners follows its announcement earlier this month that it will become the title sponsor of the London Marathon starting […]

Posted On : July 22, 2021 By : Matt Traub

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5 Takeaways from the IAAF Global Running Conference

The IAAF recently held its 2019 Global Running Conference in Lanzhou, China, a gathering of more than 400 road racing event organizers and running industry stakeholders to discuss the state of running and trends to watch. The two-day forum organized by the international track-and-field federation was timed around the Lanzhou International Marathon, an event that […]

Posted On : June 5, 2019 By : Jason Gewirtz