Tag: Sports ETA

Sports ETA Tulsa
Attendees walk the exhibit hall during the Sports ETA Annual Symposium held in Tulsa, Oklahoma. Photo by Matt Traub/SportsTravel

Sports ETA Symposium Showcases Tulsa’s Sports Scene

Situated right in the middle of what’s commonly known as “flyover country” lies Tulsa, Oklahoma, which hosted the Sports ETA Annual Symposium, whose theme this year was “Create Golden Standards.” “The number one thing I’ve heard this week is Tulsa has got a great vibe to it,” said Joel Koester, director of sports sales for […]

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2022 Myrtle Beach Bowl
The Myrtle Beach Bowl is one of the many collegiate sports the South Carolina destination puts on each year. Photo courtesy Visit Myrtle Beach

Destinations Give Insight into Building Relationships with Rights Holders

The session “Unlocking the Power of Partnership: Navigating Partnership with DMOs” explored best practices for rights holders when developing relationships with destinations during the annual Sports ETA Symposium in Tulsa. Moderated by Sports ETA’s Glen Schorr, the panel included Ben Snyder, executive director, Greater Grand Junction Sports Commission; Jonathan Paris, executive director of sports tourism, […]

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Spectator Sports Tourism
More than 100 million people traveled more than 50 miles last year to attend professional, minor league and collegiate regular-season events. Photo by Jason Gewirtz/SportsTravel
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Spectator Sports-Related Travel Generates $47.1 Billion Impact

More than 100 million people traveled more than 50 miles to attend professional minor league and collegiate regular-season sports events in the United States last year, generating $47.1 billion in direct economic impact, according to results of new research commissioned by the Sports Events & Tourism Association. The research, performed by Tourism Economics and sponsored […]

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Sports ETA Marissa

Sports Milwaukee’s Marissa Werner Named 2025 Sports ETA Woman of the Year

Marissa Werner, director of Sports Milwaukee, has been named the 2025 Sports ETA Woman of the Year during the organization’s annual Women’s Summit in Tampa Bay as part of the NCAA Women’s Final Four. “Marissa Werner’s recognition as Sports ETA’s Woman of the Year is a testament to her incredible passion for health and wellness […]

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Sports ETA HOF 2025

Sports ETA Announces Members of 2025 Hall of Fame Class

Linda Logan, chief executive officer and president of the Greater Columbus Sports Commission; Jon Lugbill, executive director, Sports Backers; and Frank Viverito, retired president and chief executive officer of the St. Louis Sports Commission, will be inducted into the Sports ETA Hall of Fame at its annual symposium in April. “Sports ETA is honored to […]

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2025 SportsTravel Road Trip

SportsTravel Road Trip Focuses on Marathon Logistics, College NIL Landscape

For the 11th consecutive year, the SportsTravel Road Trip brought high-level education and networking to Colorado Springs for Olympic and Paralympic leaders, as well as executives with sports organizations in the area. The event organized by the Northstar Meetings Group in partnership with Louisville Tourism and the Louisville Sports Commission, is geared toward chief executives […]

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Sports ETA Guswiler

Sports ETA Names Mike Guswiler Executive of the Year

Sports ETA has named Mike Guswiler, president of the West Michigan Sports Commission, as its executive of the year at the annual Chief Executive Summit in Fort Worth. Guswiler has served over 30 years in the hospitality and tourism industry. He’s overseen operations at the West Michigan Sports Commission since its inception in 2007. The […]

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Sports ETA

Sports ETA Tabs Christina Velasquez as Director of Education and Research

Sports ETA has announced Christina Velasquez as the organization’s new director of education and research. Velasquez joins Sports ETA with nearly a decade of experience in professional education and research roles. She previously served as the director of education at the American Academy of Optometry. “Christina’s exceptional experience and passion for professional development make her […]

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McKenzie Arena
McKenzie Arena, home for the men's and women's basketball teams at Chattanooga, is a 12,000 seat multipurpose facility that opened in 1982. Photo by Matt Traub/SportsTravel
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Chattanooga Shows Off for Sports ETA 4S Summit

Descending into the Smoky Mountains and looking out the window, the expanse of green forestry revealed the city of Chattanooga, Tennessee, which has built its sports-tourism offerings through a mix of sports, on a variety of levels, and showcased its growing downtown walkability and outdoor activities to the industry last week. Sports ETA hosted its […]

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Sports ETA Northstar 2

Sports ETA and Northstar Meetings Group Expand Strategic Partnership

The Sports Events & Tourism Association, the only trade association for the sports events and tourism industry, has announced the expansion of its industry partnership with Northstar Meetings Group, the leading multi-platform brand for dedicated meeting and business planners and sports event organizers, to serve as presenting sponsor of Sports ETA’s State of the Industry […]

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