IndyCar Signs Media Rights Package with NBC
IndyCar has announced a new media rights package with NBC Sports Group beginning in 2019 that will bring eight IndyCar series races to NBC…
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PBA and Fox Sports Announce Multiyear Partnership
The Professional Bowlers Association and Fox Sports have announced a multiyear, multi-platform agreement that will make Fox Sports the…
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BNP Paribas Open Receives Title Sponsorship Extension Through 2023
BNP Paribas has announced that it will extend its title sponsorship of the BNP Paribas Open through 2030, making the bank the longest running title sponsor in the event’s history. BNP Paribas began its title sponsorship of the tennis tournament in 2009. “We are delighted to extend our partnership with BNP Paribas as title sponsor of the tournament,” […]
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James Pitaro Appointed President of ESPN
James Pitaro has been named president of ESPN and co-chair of Disney Media Networks. Pitaro previously served as chair of Disney Consumer…
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Humana to Sponsor Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series has announced that Humana will become the title sponsor of six Rock ‘n’ Roll Marathon Series events and a series-wide partner for 2018. In addition, Humana will title the 2018 Iron Girl Clearwater Half Marathon & 5K. As part of the sponsorship, brand ambassador Kathrine Switzer – the first woman […]
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International Drone Racing Association Partners With Miracle Flights
The International Drone Racing Association has announced that Miracle Flights will serve as the official charitable partner for its 2018 Drone…
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NFL Announces New Multiyear Partnership with Pizza Hut
The National Football League has announced a new multiyear partnership with Pizza Hut, making the company the official pizza sponsor of the league…
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USA Golf Extends Partnership With Adidas
Adidas has announced that it will serve as the official uniform provider of USA Golf for the 2020 Olympic Games in Tokyo Adidas was the…
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International Triathlon Union Partners With Infront
The International Triathlon Union (ITU) has announced a partnership with Infront, a sports marketing company owned by Wanda Sports Group. Infront…
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Major League Baseball and Snapple Announce New Two-Year Partnership
Major League Baseball has partnered with Snapple, making the beverage company the official tea and juice drink of MLB starting with the 2018 season…
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Kentucky Sports Alliance has announced it has completed a major rebrand. The consortium of 15 Kentucky tourism-based organizations has joined under one umbrella to bring sporting events to the Bluegrass State.
Jamie Corr has been named the managing director at Burson Sports, a specialist sports practice based in Lausanne, succeeding Lars Haue-Pedersen, who is stepping down after more than 20 years of leading the agency.
The Sports Facilities Companies has acquired Firland Management as part of launching a new ice division, which includes a partnership with Central Park Conservancy which assumes the management of the Harlem Meer Center in New York City.
As the @NCAA enters the final month of its deliberation on which cities will be future hosts for hundreds of events across all three divisions, destinations around the country anxiously await news of the status of their bids.
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