Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
When Austin Dillon took the checkered flag to notch an exciting win at the Daytona 500 in February, it was the culmination of several busy weeks at the motorsports mecca. But even as fans cheered Dillon’s victory, Daytona International Speedway executives were already looking ahead. The next big NASCAR event is the Monster Energy Series Coke Zero 400 on July 7…
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Destinations considering building a new multisport complex have a lot to consider. Here are three key elements that make up a successful youth sports venue, according to Dev Pathik, founder and CEO of Sports Facilities Advisory. 1. The destination itself. Both SFA’s sports complex in Myrtle Beach, one of the largest tourism destinations in America, and […]
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As teams travel near and far for events, destinations across the country are looking for ways to provide quality venues. A number of cities have addressed the growing need for sports facilities by constructing new complexes from the ground up, many with entertainment, dining and retail options. Others are making significant upgrades to existing venues, […]
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American fans of the Premier League, Bundesliga, La Liga and other international soccer leagues are familiar with the ubiquitous sponsor names splashed across players’ jerseys. The shirts worn by players in the 20 Premier League teams alone are worth an estimated $381 million in sponsorship money. While it has yet to become a widespread trend […]
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Cheese curls and tiny hamburgers may not sound like the most natural sponsors for a national governing body of an Olympic sport. But when you’re an NGB with a relatively low national profile, sponsorship money is key. And the quirks of two sports have recently produced clever deals that have their NGBs excited about the […]
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Sports sponsorship is evolving, and brands looking to reach deals with sports organizations and events have to think about the future. Here are six trends to watch, according to Doug Hall, senior vice-president of market research firm MKTG Sports & Entertainment, which recently published a study on how fans relate to sponsors. 1. Growing use of […]
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The NBA G League may be pointing the way to the future of the multibillion-dollar sports sponsorship business. The NBA announced in 2017 that it was renaming its development league, formerly known as the D League, after signing Gatorade as the naming sponsor. Putting the brand identity in the name of the league was innovative […]
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Venues have been improving their technology infrastructure for years to enhance the fan experience. But what about using technology to get fans to and from the event itself? That’s what Waze’s Global Event Partners program is attempting to do. Waze, the traffic and navigation app, recently signed its 100th venue partner—the Tacoma Dome in Tacoma, […]
Continue ReadingIn e-sports, the games have names like Dota 2, League of Legends and Counter-Strike. The teams are called Evil Geniuses, Team Liquid, Digital Chaos and more. And instead of balls, cleats and helmets, the tools of the trade are computer, keyboard, headset and controller. Most important, the world of e-sports has what all sports fans […]
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The @Big12Conference has selected the Maverik Center in West Valley City, Utah, to host the 2025, 2026 and 2027 Big 12 Gymnastics Championships. The 2025 Big 12 Gymnastics Championship’s two sessions will be held March 22 at noon and 5 p.m. local time.
.@PlayNAIA has selected Orange Beach Sportsplex in Orange Beach, Alabama, and @GSOB_Sports as hosts for the 2025, 2026 and 2027 NAIA Men’s Soccer National Championships.
Move United was given the 2024 Rings of Gold Award by the United States Olympic and Paralympic Committee during its annual assembly last week in Colorado Springs, Colorado.
Triple Crown Sports has announced the departure of Sean Hardy, who is stepping down from his role as chief operating officer to join League One Volleyball as chief growth officer.
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