Tag: SFIA

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The Association of Pickleball Professionals is one of three professional organizations that has been created for pickleball in the past four years.

Pickleball Goes Mainstream, Continues Unprecedented Growth

The sport of pickleball has enjoyed a meteoric rise in the past several years, sweeping across the United States and sending host cities and destinations into a frenzy. It’s nearly impossible to avoid the sport these days, whether it be in the news, on social media or television. Pickleball is inevitable. According to USA Pickleball, […]

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Aspen Institute

Aspen Institute Releases Annual State of Play 2022 Report

The Aspen Institute has released its State of Play 2022 report, an annual analysis of national trends in the delivery of sport activities for youth ages 6 to 18. The research shows both encouraging and discouraging trends in the youth sports world. Team sports participation took a big hit during the start of the pandemic […]

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SportsTravel Podcast Tom Cove SFIA

Sports Participation Deep Dive: Tom Cove of SFIA on the Latest Trends and What They Mean for Events

There is nothing quite as valuable to sports organizations and destinations that host their events than data. And one of the leading organizations that has been diving into data analysis for years is the Sports & Fitness Industry Association. The association, whose members include sporting goods and fitness brands, manufacturers, retailers and maerkters, has one […]

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Viktor Hovland
Viktor Hovland, of Norway, chips to the 18th green during the final round of the 2019 John Deere Classic golf tournament (AP Photo/Charlie Neibergall)

SFIA Reports Golf and Tennis on the Upswing

Sports such as golf and tennis were the big winners in 2020 as people sought ways to play sports that were socially distanced and outdoors, according to the findings of a Sports & Fitness Industry Association survey of more than 18,000 people in the United States ages 6 and up. While activity levels were up […]

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