Tag: Nielsen Sports

Euros 2024
Spanish players celebrated after a 2-1 win over England in the 2024 Euro finals. But the country of Germany was also a big winner with a massive economic impact. (AP Photo/Frank Augstein)

Germany Sees $8.3 Billion Economic Impact for Euro 2024

The economic impact of UEFA Euro 2024 for Germany and the 10 host cities amounted to $8.3 billion according to a study conducted by Nielsen Sports with more than 90% of that total the direct result of expenditure by the 2.7 million ticket holders, organizers and accredited attendees. The study showed that the 51 matches […]

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