Tag: NBA

MLS Impact Orlando City Soccer

The Madness of Sponsorship Make‐Goods

There are clauses in sponsorship agreements that normally gather dust after the contracts are signed, namely force majeure and substitution. As we’re all well aware, there is nothing normal about 2020 and the dust has been shaken off of those typically skimmed-over clauses. Force majeure and substitution, the terms as we know them, have had […]

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MLS Orlando City Inter Miami Soccer
Inter Miami players enter the field for an MLS soccer match against Orlando City in the MLS bubble. (AP Photo/John Raoux)

Beyond the Bubble: How Leagues are Approaching Operations

For so many teams at all levels of sports, having a bubble burst used to mean they would not get into the NCAA Tournament, or would have their playoff chances extinguished on the final day of the regular season. These days, having a bubble burst means much, much more. For nearly every professional sports league, […]

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Indians White Sox Spring Baseball
Fans were already learning social distancing during MLB's spring training. Photo: Gregory Bull/AP Images

Special Report: How COVID-19 has Changed the Sports-Event Industry

After months of waiting, you and your spouse are heading to the stadium. After a wait of what seems like forever to be at a game, your mobile tickets are loaded on the phone as you get out of your car and head over to the stadium entrance, making sure to stop six feet from […]

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Orlando Prepares for Potential Post-COVID Business

As the sports world slowly begins to start bringing back events, many professional leagues are working on proposals based upon being in one central location that would allow events to be held without widespread exposure or outbreaks of the COVID-19 pandemic. One of the more popular locations mentioned is Orlando, Florida, which is reportedly the […]

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Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]

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Rachel Jacobson

Former NBA Exec Named President of Drone Racing League

The Drone Racing League has hired Rachel Jacobson as president to oversee global partnerships and media rights deals. Jacobson, who becomes one of the only women presidents at a professional sports league, is the former senior vice president of global partnerships for the NBA. In addition, Jacobson will lead the league’s marketing and business development […]

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NBA, Microsoft Partner on Fan Experience

The NBA will partner with Microsoft on a multiyear agreement that makes the technology company the official AI, cloud and laptop partner for the NBA, WNBA, G League and USA Basketball beginning with the 2020–2021 NBA season. Microsoft and NBA Digital will create a new platform on Microsoft Azure to deliver personalized game broadcasts and […]

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Timmy Hill (No. 66) beats Ryan Preece (No. 37) to the checkered flag at Texas in the the eNASCAR iRacing Pro Invitational Series O’Reilly Auto Parts 125 at iRacing’s virtual Texas Motor Speedway on March 29, 2020.
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Professional Leagues, Networks Turning to Esports

With no live events to broadcast, sports leagues and their television partners are going to the next best thing—having esports take their place in sports from auto racing to basketball as fallout continues from the coronavirus pandemic. What started as replacement programming for a regional cable network has shifted to broadcast sports, as ESPN is […]

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NBA Leads Way in Waiting to Resume

One of the enduring images during the shutdown of sports activities because of the coronavirus pandemic is the reaction of Dallas Mavericks owner Mark Cuban, sitting at his team’s game on March 11 and having a team employee show him the news that NBA Commissioner Adam Silver had suspended play. The NBA’s suspension of play […]

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