Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The NASCAR Cup Series will return to Nashville, Tennessee, for the first time in a decade when the series races at Nashville Superspeedway in 2021. The exact date on the calendar will be determined at a later time. The 1.33-mile concrete track was built in 2001 by Dover Motorsports, Inc. It hosted races for a […]
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The Olympic Summer Games’ postponement to 2021 in Tokyo set a series of ripples throughout the United States Olympic and Paralympic Committee that the organization is adapting to on a daily basis. “The timing implications of the postponement are significant,” USOPC CEO Sarah Hirshland said during the latest Sports Business Journal/CAA World Congress virtual event. “We […]
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With no live events to broadcast, sports leagues and their television partners are going to the next best thing—having esports take their place in sports from auto racing to basketball as fallout continues from the coronavirus pandemic. What started as replacement programming for a regional cable network has shifted to broadcast sports, as ESPN is […]
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Richmond Raceway in Virginia will host the Professional Women’s Bowling Association‘s season finale as part of the activities leading to a NASCAR Playoff Race Weekend event in September. The PWBA Tour Championship will be September 7–9, with the NASCAR weekend starting September 11. The 16-player field will be comprised of bowlers who have won a […]
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NASCAR and Verizon have announced a multiyear partnership to modernize 12 NASCAR-owned racetracks by enhancing wireless access for race fans, drivers and teams in effort to help fans more easily share images of live events on their mobile devices. The partnership designates Verizon as the official wireless telecommunications and 5G mobility partner of NASCAR, as […]
Continue ReadingFor the first time in five decades, the top series in NASCAR will be without a title sponsor. NASCAR has announced that instead of a naming rights sponsor for its top series, it will be known as the NASCAR Cup Series with four ‘Premier Partners’ in Busch Beer, Coca-Cola, Geico and Xfinity. “This has been […]
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Atlanta Motor Speedway President Ed Clark will retire following the 2020 Folds of Honor QuikTrip 500, culminating 27 years at the NASCAR track. Clark has more than four decades of experience in the auto racing industry overall, starting in 1981 with Speedway Motorsports in the Charlotte Motor Speedway public relations department. He moved up to […]
Continue ReadingNASCAR is partnering with HotelPlanner as its official online booking partner with its travel hotel booking platform now available for NASCAR’s corporate offices and to serve as a resource for the industry and its fans. As a key part of the partnership, HotelPlanner will have a customized hotel booking platform on NASCAR’s website that searches […]
Continue ReadingNASCAR and Geico have entered a multiyear agreement, making the auto insurer the official insurance partner of NASCAR. Geico’s involvement with the sport spans more than a decade through a partnership with International Speedway Corporation (ICS) and its sponsorship of the No. 13 Geico Chevrolet driven by Ty Dillon in the Monster Energy NASCAR Cup […]
Continue ReadingNASCAR has acquired the Automobile Racing Club of America (ARCA), a Midwest-based sanctioning body for stock car auto racing, in a move that aims to strengthen a relationship dating back more than 60 years. ARCA founder John Marcum raced against NASCAR co-founder Bill France Sr. and worked as a NASCAR official. “Our NASCAR family has long had a special connection with our […]
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