Molly Mazzolini – SportsTravel

Silver medalist Jessie Diggins, of the United States, reacts on the podium for the women's 30km mass start free cross-country skiing ceremony during the closing ceremony of the 2022 Winter Olympics on February 20 in Beijing. Diggins is in a sport that historically has not been a commercial success for athletes but her results over the past two Winter Games has heightened her commercial viability. (AP Photo/Jae C. Hong)

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Marketing the Olympics During Pandemic
a Commercial Challenge for Brands and Athletes

Through controversies and debates over the host country, drug testing of teenagers and an apathetic television viewing public, it was not a marketing dream for sponsors and athletes alike in Beijing. The Winter Games are not yet over — the Paralympics start March 4 in China. But the sprint of a Summer and Winter Games […]

Posted On : February 28, 2022 By : Matt Traub

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Elevate Sports Ventures Acquires Infinite Scale

Elevate Sports Ventures, the sports and entertainment consulting firm, has announced the acquisition of sports, live event and experiential design firm Infinite Scale, a company that has provided brand integration services at the 2002 Salt Lake Olympic Winter Games, five Super Bowls, all seven College Football Playoff National Championships and the NHL Winter Classic. Infinite […]

Posted On : May 25, 2021 By : Matt Traub