Tag: MLS

LowerFieldColumbus

Columbus Crew Announce Naming Rights Deal with Lower.com

The third Major League Soccer stadium to open this season has finally revealed its naming rights sponsorship, as the Columbus Crew’s downtown venue will be called Lower.com Field after the MLS team signed a long-term partnership with the local fintech company. Lower.com Field is set to open when the Crew host the New England Revolution […]

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MLSAllStarLA
MLS Commissioner Don Garber, left, and Liga MX Executive President Mikel Arriola reveal a scarf for the 2021 MLS All-Star Game that will be played in August at Banc of California Stadium in Los Angeles. Photo courtesy Major League Soccer

MLS, Liga MX All-Stars To Meet in 2021 All-Star Game

Major League Soccer and Mexico’s Liga MX, leagues that have grown increasingly close in the past few years, will continue that relationship by having the 2021 MLS All-Star Game be a matchup of all-star teams between the two leagues for the first time after plans for a 2020 matchup were canceled by the pandemic. The […]

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Campeones Cup Soccer
Atlanta United team members celebrate with the trophy after defeating Club America 3-2 in the Campeones Cup soccer final Wednesday, Aug. 14, 2019, in Atlanta. (AP Photo/John Bazemore)

Procter & Gamble, Major League Soccer Announce Multi-Year Partnership

Major League Soccer has signed a multi-year partnership with Procter & Gamble that see the company sponsor the Mexican National Team’s U.S. Tour, Leagues Cup, Campeones Cup and MLS All-Star Game. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Charmin and Bounty to tap into MLS’ fan base. Over […]

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World Series Rays Dodgers Baseball
Los Angeles Dodgers starting pitcher Clayton Kershaw throws to Tampa Bay Rays' Joey Wendle during the second inning in Game 1 of the 2020 World Series in Arlington, Texas. (AP Photo/Tony Gutierrez)

One Year Later: How COVID has Changed Sports Forever

Remember what it like to go to a sold-out game? Waiting in line with others for seemingly forever before getting your ticket scanned, walking into the concourse and trying to avoid bumping into other people while finding a hot dog and soda, then going to your seats to check out the early scene. Maybe you […]

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InterMiamiStadium

Inter Miami Finds Stadium Naming Rights Partner in AutoNation

Inter Miami CF, a week before the start of the Major League Soccer season, has announced a naming-rights agreement for its stadium in Fort Lauderdale, Florida, with AutoNation that will see its venue rebranded as DRV PNK Stadium for the next three years. The agreement also includes AutoNation branding on the Inter Miami training gear. […]

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Avaya Stadium
San Jose Earthquakes

San Jose Earthquakes, PayPal Agree to 10-Year Stadium Naming Rights Partnership

The San Jose Earthquakes have signed a 10-year naming rights sponsorship agreement for its stadium with PayPal Holdings, making the Major League Soccer club’s home known as PayPal Park. PayPal Park will feature a 250-seat reserved section for underserved members of the community and provide them with access to complimentary tickets and transportation to and […]

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UBSArena

New Sports Venues to Watch in 2021

As the demand for spaces to host sporting events continues to grow with an eye toward sports-related travel in a post-coronavirus world, destinations across the country are examining their inventory, identifying needs and building accordingly. Here are 15 new sports complexes to keep an eye on in 2021. Midway Central Station Bedford Park, Illinois OPENING: […]

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MLS Orlando3
Portland's Diego Valeri takes a corner kick during the MLS is Back Tournament at the ESPN Wide World of Sports Complex in Orlando, Florida. In the background are a series of massive blue screens that the league used for broadcasts to show virtual fan parties and sponsor logos during the tournament.

Case Study: How Major League Soccer
Has Pulled Off Its 25th Season

Major League Soccer began in 1996 with 10 teams. Now in its 25th season, the league has 26 teams as Inter Miami — with world superstar David Beckham as owner — and Nashville SC debuted as the newest expansion franchises. The league was planning a season unlike any other in 2020 to celebrate its silver anniversary, […]

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MLS Impact Orlando City Soccer

The Madness of Sponsorship Make‐Goods

There are clauses in sponsorship agreements that normally gather dust after the contracts are signed, namely force majeure and substitution. As we’re all well aware, there is nothing normal about 2020 and the dust has been shaken off of those typically skimmed-over clauses. Force majeure and substitution, the terms as we know them, have had […]

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