Tag: Football

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Dwayne ‘The Rock’ Johnson, Dany Garcia and RedBird Capital Partners Buy XFL From Bankruptcy

Dany Garcia, pro wrestling and movie star Dwayne ‘The Rock’ Johnson and RedBird Capital Partners have bought the XFL spring football league through its parent company, Alpha Entertainment LLC, for approximately $15 million. The transaction is subject to bankruptcy court approval at a hearing on August 7 and is expected to close on or shortly […]

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NFL Extends Partnership with EA Sports

The National Football League has extended its agreement with Electronic Arts and the NFL Players Association that will allow EA Sports’ Madden NFL to have exclusive rights to create authentic NFL simulation games. In addition, the entities will partner to develop games in new genres, expanded esports programs and additional experiences for fans across other platforms. […]

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Allegiant Announces Partnership with Indianapolis Colts

Allegiant Airlines has become the official airline of the Indianapolis Colts in a partnership that will see the carrier have a branded section of the NFL team’s home stadium. Allegiant has been an airline sponsor of the Colts since 2015, but this multiyear agreement renames the upper terrace level of Lucas Oil Stadium as the […]

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Rocket Mortgage NFL

Rocket Mortgage Becomes NFL Sponsor

Rocket Mortgage by Quicken Loans has announced a multiyear sponsorship deal with the National Football League, making it the league’s first mortgage sponsor. The agreement will begin during Super Bowl LIV with the company introducing the Rocket Mortgage Super Bowl Squares Sweepstakes – billed as the largest official game of Super Bowl squares in history. […]

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endeavor

Endeavor Completes Purchase of On Location Experiences

The National Football League’s official hospitality provider, On Location Experiences, has been acquired by global entertainment company Endeavor and added to the firm’s portfolio alongside organizations such as the UFC and IMG. According to Bloomberg, Endeavor will pay $660 million to acquire the shares held by existing investors including Bruin Sports Capital, RedBird Capital and […]

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Transperfect

Music City Bowl Gets New Naming Rights Sponsor

The Music City Bowl game will get a new naming rights sponsor starting with the 2020 event as TransPerfect will be a multiyear sponsor. The Music City Bowl has been played since 1998 in Nashville, Tennessee, at Vanderbilt University before moving to Nissan Stadium, the home of the Tennessee Titans. It has been sponsored by […]

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NFL Flag to Operate Through Reigning Champs

The National Football League has named a youth sports experiences business, Reigning Champs, as its operating partner of NFL Flag. RC Experiences, a new division of Reigning Champs, will oversee NFL Flag leagues and tournaments beginning in January 2020 with an emphasis to support local leagues and participant growth, especially among girls. Flag football has […]

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Denver Broncos

Denver Broncos Find Naming Rights Sponsor for Stadium

One of the remaining stadiums in the National Football League that did not have a commercial sponsor on it for naming rights has found a partner. The Denver Broncos have announced that the team will play at the newly named Empower Field at Mile High after agreeing to a 21-year contract with the Denver-based retirement plan […]

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