Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The WNBA and Delta Airlines have announced a multiyear partnership, making Delta the league’s official airline partner. Delta will utilize travel-related storytelling through WNBA media including broadcast, digital, print and social media. Earlier this season, Delta expanded its WNBA charter program relationship as the league introduced a full charter program as it now carries all […]
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One of the biggest airline carriers in the United States is bringing back one of its most well-known sports marketing deals as Delta Airlines and the Utah Jazz announced this weekend that the NBA franchise’s home will be called The Delta Center starting in the summer of 2023. The naming rights deal is a return […]
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The 2028 Olympic Summer Games in Los Angeles has its first major sponsorship agreement, as Delta Airlines announced an eight-year partnership beginning in 2021 that makes it the inaugural founding partner of LA28 along with a supporter for the United States Olympic and Parlaympic teams. The announcement was made at an event at Griffith Observatory […]
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Kentucky Sports Alliance has announced it has completed a major rebrand. The consortium of 15 Kentucky tourism-based organizations has joined under one umbrella to bring sporting events to the Bluegrass State.
Jamie Corr has been named the managing director at Burson Sports, a specialist sports practice based in Lausanne, succeeding Lars Haue-Pedersen, who is stepping down after more than 20 years of leading the agency.
The Sports Facilities Companies has acquired Firland Management as part of launching a new ice division, which includes a partnership with Central Park Conservancy which assumes the management of the Harlem Meer Center in New York City.
As the @NCAA enters the final month of its deliberation on which cities will be future hosts for hundreds of events across all three divisions, destinations around the country anxiously await news of the status of their bids.
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