Tag: Cathy Engelbert

Colie Edison PBA Photo

Colie Edison Named WNBA Chief Growth Officer

The WNBA has announced that Colie Edison will join the league as the first chief growth officer, effective January 31, 2022. Edison will lead the development and execution of strategic growth initiatives as the league enters its 26th season. She will be based in the league’s New York office and report to WNBA Commissioner Cathy […]

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WNBA Finals Basketball
Chicago Sky forward Candace Parker is pressured by Phoenix Mercury guard Diana Taurasi, left, during the first half of Game 1 of the WNBA Finals on October 10, 2021, in Phoenix.(AP Photo/Ralph Freso)

2022 WNBA Regular Season Features Record 36 Games Per Team

The defending champion Chicago Sky will open the 2022 WNBA season with star Candace Parker facing her former team, the Los Angeles Sparks, highlighting the start of the biggest season in league history. The 26th season starts May 6 with all 12 teams in action over the opening weekend to start a season in which […]

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Tokyo Olympics Basketball
United States' A'Ja Wilson, center, grabs a rebound between Nigeria's Adaora Elonu, left, and Atonye Nyingifa during women's basketball preliminary round play at the 2020 Olympic Summer Games on Tuesday, July 27, 2021, in Saitama, Japan. (AP Photo/Eric Gay)

At the 2020 Olympic Summer Games, Women Rule

If you asked 100 people interested in this year’s Olympic Summer Games in Tokyo which athlete they want to see the most, it’s a safe bet the first name mentioned would be Simone Biles. Several may say Katie Ledecky. Others would say Allyson Felix, A’ja Wilson or Alex Morgan. As the 50th anniversary of Title […]

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PointsBet and WNBA Announce Sports Betting Partnership

The WNBA has announced a new partnership making PointsBet an Authorized Gaming Operator of the league, joining the NBA among other partners and becoming PointsBet’s first deal with a women’s professional sports league. As part of the partnership, PointsBet will integrate the WNBA into their betting platforms and receive league sponsorship and brand visibility opportunities. […]

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Aces Sky Basketball

Beyond the Weight Room: Why Supporting Women’s Sports is Good Business

A familiar narrative has reemerged over the past few weeks around disparities in women’s sports, but as a former CEO who spent three-plus decades in corporate America and now leading the WNBA, I can confidently say this certainly is not about a weight room.  This is about what the weight room situation represents — the […]

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WNBA

Phil Cook Named WNBA Chief Marketing Officer

Phil Cook, who has two decades of sports marketing experience including at Nike, will be the first chief marketing officer in WNBA history. Cook recently was the leader of Nike’s Global Basketball Brand, which worked to drive revenue and introduced female athletes into marketing campaigns. With the WNBA, Cook will be responsible for developing league […]

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WNBA

WNBA, Twitter Renew Streaming Partnership for Regular Season

Twitter will stream 10 live regular-season WNBA games during the 2020 season as part of an extension of its partnership with the league, marking the fourth consecutive year that WNBA games will be available on the platform. The WNBA will stream a unique broadcast on Twitter hosted by alternative commentators that will include integration of […]

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Instagram 12.17

Safety is Priority Before Return to Play, Says NBA Union Director

Going six weeks without sports is making the fandom world start to go a bit stir-crazy, but NBA Players Association Executive Director Michele Roberts has a firm message: Don’t rush things. “Our fans are more loyal than I think many of us appreciate,” Roberts said during the final virtual Sports Business Journal/CAA World of Sports […]

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BarclaysCenter

New York Liberty Home Games Coming to Brooklyn

The WNBA’s New York Liberty, under new ownership, will have a new home for the 2020 season. The franchise will play home games at the Barclays Center in Brooklyn, currently the home of the NBA’s Brooklyn Nets. The move will allow the Liberty to move back into the New York City market after two years […]

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Cathy Engelbert

Cathy Engelbert Named WNBA Commissioner

Cathy Engelbert has been named the first commissioner of the WNBA, taking over the league’s top position that previously held the title of president. Engelbert is the CEO of Deloitte and will report to NBA Commissioner Adam Silver when she begins her term July 17. The 23rd season of the WNBA tips off on May […]

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