Tag: Brand USA

IITA Summit
Mark Topley, right, New York Yankees associate director, strategic ticket sales and tourism, talks during a panel discussion on Wednesday at the International Inbound Travel Association summit in Salt Lake City. Also on the panel from left is Luisa Mendoza, Global Tourism Sports and Entertainment founder and chief executive officer; Jeff Gayduk, Premier Travel Media president and Brandon Furyk, Onward Travel Group vice president. Photo by Matt Traub/SportsTravel

International Sports Tourism’s Impact Praised by Panels

SALT LAKE CITY — Given the number of major sporting events coming to the United States over the next decade, the ability for destinations to attract new international travelers and use that initial experience to develop deeper connections was a central theme at the International Inbound Travel Association’s annual summit. The Power of Sports Tourism […]

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