Supertri Adds Toronto Triathlon Festival to Portfolio

Supertri has acquired the Toronto Triathlon Festival, scheduled this year for July 27, which will now operate under the By Supertri brand.

The Toronto Triathlon Festival has taken place each year since 2012. Participants race through the downtown of Canada’s largest city, featuring a swim in Lake Ontario, a bike ride on Toronto’s highways passing landmarks such as the CN Tower and a closed course run by the waterfront. The event attracts over 1,750 athletes and 200 volunteers annually.

“We are excited to welcome the Toronto Triathlon Festival into the By Supertri family,” said Supertri CEO Michael D’hulst. “The Toronto Triathlon Festival is the perfect place to expand our By Supertri portfolio within a city with a deep sporting culture and a passionate triathlon community. Our goal is to celebrate everything that makes the Toronto Triathlon Festival special while introducing our world-class event delivery and unique energy to participants and establish a strong Supertri presence in Canada for years to come.”

Toronto Triathlon — as it will now be named — will sit under the Supertri banner alongside the Chicago Triathlon, Long Beach Legacy Triathlon and Toulouse Triathlon. Supertri recently launched its mass participation brand, By Supertri, and expanded its portfolio with the acquisitions of the Ascension Seton CapTex Triathlon and the Kerrville Triathlon, two events in Texas.

“Triathlon is for everyone and since inception in 2012, the change we have seen in the backgrounds and motivations of participants has truly demonstrated that,” said Jeff Chong, Toronto Triathlon Festival founder. “The stories you hear of the people coming out — whether it is someone looking to qualify for a major competition or a first timer seeing if ‘they can do it’ — are all just so inspirational. We are ecstatic to join forces with the venerable Supertri brand and look forward to together driving an even more memorable athlete experience in Toronto’s unique urban setting.”

2025 By Supertri Schedule

May 26: Ascension Seton Austin CapTex Triathlon – Austin, Texas
July 20: Long Beach Triathlon – Long Beach, California
July 27: Toronto Triathlon – Toronto
August 23-24: Chicago Triathlon – Chicago
September 27-28: Kerrville Triathlon – Kerrville, Texas
October 5: Toulouse Triathlon – Toulouse, France