Sports Milwaukee’s Marissa Werner Named 2025 Sports ETA Woman of the Year

Marissa Werner, director of Sports Milwaukee, has been named the 2025 Sports ETA Woman of the Year during the organization’s annual Women’s Summit in Tampa Bay as part of the NCAA Women’s Final Four.

“Marissa Werner’s recognition as Sports ETA’s Woman of the Year is a testament to her incredible passion for health and wellness in our community as well as her relentless dedication to bringing world-class sporting events to Milwaukee,” said Peggy Williams-Smith, president and chief executive officer of Visit Milwaukee. “We are so proud of her and grateful for the impact she continues to make — not only on our city but on the entire sports tourism industry.”

Werner, who launched and now leads Sports Milwaukee, was honored on Thursday.

Over the past 10 years with Visit Milwaukee, Werner has assisted in hosting the NCAA Men’s Basketball Championships, PGA Championships, USA Triathlon Age Group National Championships, USA Volleyball 18’s Girls National Championships, AVP Milwaukee Open, USA Ultimate College Championships, USA Fencing North American Cup, WFTDA National Championships, USA Table Tennis Open Championships and US Open.

“Marissa embodies the spirit of this award,” said John David, president and chief executive officer of Sports ETA. “She’s a dynamic leader who’s shaping the future of sports tourism through innovation, collaboration, and passion. We’re thrilled to recognize her contributions to the industry.”