Sports & Fitness Industry Association and Running USA Announce Partnership

The Sports & Fitness Industry Association and Running USA have announced a strategic partnership that will benefit members of both organizations.

“We’re elated to partner with SFIA and create new research initiatives for brands and events in the running space,” said Christine Bowen, chief operating officer of Running USA. “For more than 20 years, Running USA has been the running industry research leader and we feel this partnership heightens both organizations’ reach, range and efficacy as data providers.”

The two research leaders will offer their members reciprocal discounts on reports and collaborate on upcoming new research. Members of SFIA and Running USA will receive communications regarding research discounts. Running USA members can also find their SFIA discount code by logging into their account.

“This partnership with Running USA provides an incredible opportunity for both organizations to leverage what we do best and improve the insights and actionable intelligence we provide to our respective members and stakeholders,” said Tom Cove, president and chief executive officer of the SFIA. “We look forward to working with Running USA to enhance the vitality, sustainability and growth of the sport of running and the running industry.”

SFIA, a trade association for the sports and fitness industry, serves its members through thought leadership, advocacy and public affairs, member services and research. Running USA is dedicated to improving the status and experience of distance running and racing in the United States.