Southwest Airlines Partners With Southeastern Conference

Southwest Airlines will be the official airline of the Southeastern Conference after agreeing to a multi-year partnership to highlight SEC football, men’s and women’s basketball, baseball, softball, gymnastics and women’s soccer.

Southwest is hosting the Flex Your Fandom Sweepstakes, offering entrants an opportunity to win an experience to the SEC Football Championship. Southwest created additional travel opportunities for college football fans with new routes and additional service surrounding several SEC-centric showdowns, including USC vs. LSU in the Vegas Kickoff Classic, Alabama at Wisconsin in Week 3, Tennessee at Oklahoma in Week 4 and Georgia at Texas in Week 8.

“Southwest Airlines is proud to be joining the SEC roster as the airline of choice and getting sports fanatics to their favorite games with ease,” said Jennifer Bridie, vice president of marketing communications and strategy at Southwest Airlines. “With this unique sponsorship, we’re giving fans more flexibility to join the action as they root for their favorite teams and bringing them new opportunities throughout the season to get to know the Southwest brand even better.”

Later this year, the airline will host additional sweepstakes to award prizes, including packages to the SEC Basketball Championship tournament. Southwest also will activate content across SEC Network linear, streaming, and social platforms beginning this college football season. The sponsorship integrates Southwest Airlines into SEC Network programming, including the network’s traveling football pregame show.

Southwest will also activate on-site at SEC FanFare at the football championship in Atlanta and will have a presence at other major SEC championship events, including women’s and men’s basketball.

“The SEC is pleased Southwest Airlines has joined our official sponsor program,” said SEC Commissioner Greg Sankey. “The SEC sponsor program is important to the mission of supporting our now 16 institutions and Southwest Airlines makes stronger an already robust family of sponsors for the Conference. We look forward to Southwest Airlines’ participation in our programming and championship events.”