Sodexo Live to Purchase Sports, Travel and Hospitality Group
The two companies have worked together since 2005
Posted On: April 24, 2023 By :Sodexo Live is increasing its current stake to 100% in STH (Sports, Travel and Hospitality), becoming the sole owner of the global provider of travel, hospitality and ticketing programs.
Since 2005, Sodexo Live has worked in partnership with the Mike Burton Group to create STH, which is known for designing and marketing travel and hospitality programs for the last five Rugby World Cups, the Australian Open, International Cricket Council tournaments and the French Open.
“Developing travel and hospitality programs with our clients is a key objective for Sodexo Live!,” said Nathalie Bellon-Szabo, global chief executive officer of Sodexo Live. “STH high quality delivery of services and talented teams will reinforce our position as a strategic partner for our sports clients in stadia and for major international events. I am very excited about this opportunity, which will enable our clients to offer their fans an ever more memorable experience. Our ambition is to make Sodexo Live the reference in the live events hospitality experiences.”
This acquisition represents an opportunity for the company to continue to grow and expand in the travel and hospitality market, reinforcing its position as a strategic partner for sports clients in stadia and for major international events.
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