Snow League Partners with Marriott Bonvoy For Inaugural Season
Fans can use points to secure VIP experiences including Shaun White
Posted On: February 11, 2025 By :The Snow League, launched by three-time Olympic Gold medalist Shaun White, has announced a partnership with Marriott Bonvoy, making the hospitality giant the league’s official hotel and loyalty partner for its inaugural season.
Snow League is the first professional winter sports league exclusively dedicated to snowboarding and skiing. The league will kick off in Aspen Snowmass on March 7–8. Marriott Bonvoy will provide hospitality offerings, fan experiences and initiatives featuring snowboarding and freeskiing.
“We are excited to partner with Marriott Bonvoy as a founding sponsor of our new league,” said Omer Atesmen, chief executive officer of the Snow League. “Marriott Bonvoy’s dedication to creating exceptional experiences worldwide aligns perfectly with our vision for this league and we look forward to working together to inspire fans and athletes around the world.”
The company recently launched four Marriott Bonvoy Moments experiences for the Aspen Snowmass competition that members can redeem with points. Each package includes a private mountain experience with White, VIP access to the Marriott Bonvoy suite to watch the inaugural competition and a three-night stay at W Aspen.
“The Snow League is set to be the next global sports phenomenon and Marriott Bonvoy members will have unparalleled access to its debut season,” said Peggy Roe, executive vice president and chief customer officer, Marriott International. “Travel brings fans closer to the action, whether that is music, culinary, adventure or sports. Marriott Bonvoy’s mission is to provide our members with access unlike any other and we know this partnership with Shaun and The Snow League will be unforgettable.”
In addition to exclusive access to Snow League events, Marriott Bonvoy will be offering league athletes opportunities to experience its collection of hotel brands and experiences during competitions and co-hosting championship parties and other activations throughout the season.
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