SailGP Announces Emirates as Global Airline Partner

Emirates Airlines will be a sponsor for SailGP for the next five seasons which will see the company become the exclusive Global Airline Partner of the annual championship plus adding the title sponsorship for one of the season’s marquee events.

Emirates will continue as title partner of the Dubai Sail Grand Prix in Mina Rashid on November 23–24. The airline will also become title partner of the Great Britain Sail Grand Prix Portsmouth, July 19–20, 2025, which will mark SailGP’s return to the UK.

“We’re delighted to welcome Emirates on board as SailGP’s Official Airline Partner,” said Russell Coutts, chief executive officer of SailGP. “Emirates has a long-standing association with some of the world’s most-loved sporting clubs, tournaments and events. Emirates will be a key partner in helping SailGP reach new audiences through a shared passion for sporting excellence and a commitment to innovation.”

As a global and airline partner of SailGP, Emirates will have an expanded brand presence including the “Emirates Finish” and “Emirates Fly Time.” SailGP includes 12 national teams confirmed for the 2025 season competing in 14 events across five continents.

Emirates will provide racing fans with the opportunity to watch SailGP races on all flights and will have onsite branding across the SailGP race stadium, trophy presentation and across other prominent areas. The Emirates logo will appear on all of SailGP’s catamarans competing in Dubai and Portsmouth. Other benefits include marketing, digital and social media rights.

“Our expanded relationship with SailGP is based on a shared commitment to bring the growing sport of sailing to a broader global audience on and off the waters,” said Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive, Emirates Airline & Group. “SailGP is emerging as a pioneering force in sport, focusing on establishing connections with a new legion of loyal SailGP fans through impactful experiences.”