SailGP, Accor Hotels Announce Global Partnership

SailGP will have Accor as its official hotel partner starting with this weekend’s New Zealand Sail Grand Prix as part of a multi-year agreement.

Accor’s partnership with the sports organization comes along with its sponsorship of the France SailGP team which started in 2023 and will last through 2028. The French hospitality group will have an expanded presence across SailGP’s annual calendar of events with the provision of hotel accommodation, on-site catering and more.

“We’re delighted to welcome Accor onboard as SailGP’s Official Hotel Partner,” SailGP Chief Executive Officer Russell Coutts said. “Together with Accor, we look forward to providing unforgettable waterside experiences for customers and fans around the world – an après-sail atmosphere like no other.”

The partnership includes amplification of the French hotel group’s lifestyle loyalty program ALL – Accor Live Limitless – to provie fan experiences for loyalty members in markets across the SailGP calendar. Accor and SailGP will also work to bring sustainable solutions to life through a number of targeted travel initiatives.

“SailGP is one of the fastest-growing sports leagues and its expansion into new markets is further enhancing Accor’s global presence,” Accor Group’s Stuart Wareman said. “Together, we’ll continue to curate unforgettable limitless experiences, giving loyalty members exclusive access to SailGP events worldwide.”