Rose Bowl Stadium Teams Up With Tappit To Go Cashless

Tappit and the Rose Bowl Stadium have announced a partnership that will help fans use cashless payment solutions without having a mobile app.

Visitors at games will be able to make purchases using their cell phone. With a QR code, fans can pay for their food, drinks and merchandise quickly and efficiently.

“We’ve already seen how the current climate has dramatically changed the sports and entertainment industries,” said Tappit Chief Executive Officer Jason Thomas. “Teaming up with one of the most iconic U.S. venues that plays host to college football, concerts, flea markets, international soccer and more, Tappit will provide that clean and seamless payment experience, whilst equipping Rose Bowl Stadium with powerful customer insights and data other payment methods can’t provide. This makes it possible for them to really understand their fans, boost revenues and improve the experience all around.”

The Rose Bowl Stadium is the home of the Rose Bowl Game, UCLA football as well as many other special events. A National Historic Landmark built in 1922, the venue has hosted five NFL Super Bowl games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games and the College Football Playoff semifinals.

“With Tappit’s white-label web wallet, we’re able to minimize person-to-person contact while still giving fans an exceptional experience,” said Jens Weiden, chief revenue officer of the Rose Bowl Stadium. “We’ll be able to get a clear view of every single guest and their preferences and understand in greater depth how to make their experience exceptional. This way we can build better relationships, personalize experiences and make our fans feel at home each and every time they attend our event.”