Media Rights Holders in more than 160 countries and territories have committed to broadcasting the 2024 Paralympic Summer Games in Paris, a record for the event with six months to go before the Opening Ceremony on August 28.
Paris will make history as the first Paralympic Games to offer some live coverage from each of the 22 sports. The overall revenue raised from media rights sales has increased by more than 20% compared to Tokyo 2020.
“To have reached this sales record with six months still to go is another proof of the huge anticipation for these Games around the world,” said Tony Estanguet, Paris 2024 President. “For Paris 2024, it also marks an important step towards our goal of taking the visibility of Para sport and Para athletes to another level this summer. We have prepared an extraordinary stage, with iconic venues in the heart of the city to elevate the Paralympians’ performances and help inspire new audiences in France and around the world.”
In the United States, NBC Universal will air a Paralympic record 1,500-plus hours of TV and streaming programming of the Games. The Paralympics will have live coverage on USA Network and CNBC plus nine hours on NBC, including six hours in prime time. Overall, there will be more than 140 hours on TV. Streaming coverage on Peacock will serve about 1,500 live hours across all 22 sports.
The Paris 2024 Paralympic Games will take place between August 28 and September 8. The torch relay will start August 25 in Stoke Mandeville, England, the historic birthplace of Paralympic sport, with the torch carried by more than 1,000 forerunners in around 50 towns in 12 simultaneous relays converging on Paris. During the Games, fans will be able to roam from venue to venue with day passes.
“According to Nielsen, interest in the Paralympic Games in the last eight years has more than doubled and this has been reflected by Media Rights Holders and their increased commitments,” said John Lisko, managing director of IPC Global Media Rights. “Our objective between now and the opening of the Games is to engage and secure even more media rights holders. We want to give every person on this planet the opportunity to consume and enjoy the Paralympic Games whether that be through traditional TV, streaming, social platforms, digital content, or radio.”