PTO, Fox Agree on Programming Deal
Highlights to be broadcast next month of 2022 events
Posted On: November 24, 2022 By :The Professional Triathletes Organization has announced a programming agreement with Fox Sports to televise highlights of PTO Tour races from the 2022 season next month.
One-hour highlights shows of three races from the season will be shown on FS1 on December 17. The PTO is co-owned by the sport’s professional athletes. In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian Open, alongside their US and Canadian equivalents, plus the Collins Cup.
“Getting the first PTO Tour season on FS1 is hugely important for us,” said Tim Godfrey, PTO chief marketing officer. “Not least given the US is the birthplace of triathlon and a fast-growing sport in the market amongst adults and youth. Triathletes are the ultimate endurance athletes and deserve broader recognition and appreciation, which this agreement will deliver across America. Putting their superhuman exploits and compelling storylines onto the screens of more sports fans.”
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