On Location Appointed Official Hospitality Provider of FIFA World Cup 26
Major League Soccer will be hospitality sales agent for On Location in U.S. and Canada
Posted On: July 18, 2024 By :FIFA has appointed On Location as the Official Hospitality Provider of the FIFA World Cup 26, followed by On Location’s announcement that Major League Soccer will be a hospitality sales agent in Canada and the United States.
On Location will have exclusive global rights to promote, sell and operate the Official Hospitality Program at the 16 venues across the tournament’s Host Cities. Ticket-inclusive packages offering access to suites and hospitality are expected to become available later this year. The packages will be the first opportunity for fans to purchase official FIFA World Cup 26 tickets.
“We’re thrilled to be working with Major League Soccer on our unique, best-in-class hospitality programs for the FIFA World Cup 26,” said Scott Jernigan, Chief Commercial Officer, On Location. “With On Location’s expertise, MLS’ unmatched network in global soccer, and our combined strength in marketing, promotions, sales and experiences, we are perfectly positioned to establish new standards in hospitality and deliver incredible packages to fans across the tournament.”
Guests will have the opportunity to purchase official hospitality products for individual matches or in bundles, allowing them to attend several matches in one or more cities, during a particular tournament stage, or to follow a specific national team.
FIFA launched its RFP process in September 2023. The most recent men’s World Cup in Qatar, as well as the Women’s World Cup in Australia and New Zealand, saw Elevate Sports Ventures and Premier Partnerships as FIFA’s official sales agents in the U.S. Premier and Elevate had a sales and marketing partnership with MATCH Hospitality, the global rights holder appointed by FIFA.
“With this groundbreaking agreement, we’re sure that we have found the perfect provider to offer premium experience products for the next World Cup that will appeal to domestic audiences across all three host countries, as well as the millions expected to travel from abroad for this historic tournament in 2026,” said FIFA Secretary General Mattias Grafström.
MLS has clubs in each of the 13 FIFA World Cup 26 host cities in the U.S. and Canada, and On Location has provided hospitality for the Super Bowl in five of the tournament’s host stadiums and other major events. On Location is also the official service provider for events such as the Olympic and Paralympic Games, Super Bowl, NCAA Final Four and Ryder Cup.
“There has never been a World Cup hospitality program implemented at this scale, as we continue to show the unlimited possibilities for the sport and the business of soccer in North America,” said Gary Stevenson, deputy commissioner of MLS and president of Soccer United Marketing. “We’re excited to work with On Location on the promotion and sales of an unprecedented hospitality program that will deliver for everyone looking for once-in-a-lifetime memories at the World Cup.”
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