Norwegian Cruise Line Named Official Cruise Line of the NHL

Norwegian Cruise Line will be the Official Cruise Line of the NHL as part of a multi-year partnership, the first in the company’s history it will partner with a professional sports league and the first time the NHL is partnering with a cruise line.

The new partnership provides Norwegian Cruise Line with an array of marketing rights and designations that will connect its brand with the NHL. Norwegianwill be presenting sponsor of the NHL’s weekly top goals content and fans voting on the contest on NHL platforms will have a chance to win various prizes, including the grand prize, a complimentary NCL cruise vacation.

“With the NHL regular season starting in North America today, we are thrilled to welcome NCL to the NHL family as a first-ever cruise line partner of the NHL,” said Jason Jazayeri, NHL vice president, business development. “We look forward to partnering with one of the world’s leading cruise lines and helping drive a deeper connection between their brand and our passionate fanbase.”

NHL fans will also have the opportunity to engage with the cruise line at NHL events. Norwegian will receive national U.S. broadcast exposure on ESPN and TNT and will be the presenting sponsor of the first goal of the game with dasherboard creative shown on every NHL broadcast on ESPN and TNT.

“We are thrilled to be partnering with the NHL,” said Adam Malone, chief marketing officer for Norwegian Cruise Line. “The passion and excitement we see from their fans is truly contagious, and we share that same electrifying passion for traveling the globe and delivering more to see, more to do and more to enjoy for our guests.”