The National Football League has announced Las Vegas as the lead partner across the United Kingdom and Ireland for the 2024 season, as well as the Presenting Partner of the 2024 NFL London Games.
The NFL and Las Vegas have worked together abundantly recently as Allegiant Stadium was host of Super Bowl LVIII in February, the 2022 NFL Draft and Pro Bowl Games in 2022 and 2023.
“Following an extremely successful Super Bowl LVIII, we are thrilled to continue our relationship with the NFL as we become the Lead Partner across the U.K. and Ireland and Presenting Partner of the 2024 NFL London Games,” said Steve Hill, president and chief executive officer of the Las Vegas Convention and Visitors Authority. “The U.K. is Las Vegas’ top source of overseas visitation and this partnership not only affords us visibility in an extremely important market, but also the opportunity to further cement Las Vegas as a top international sports destination.”
The 2024 NFL London Games include the New York Jets taking on the Minnesota Vikings at Tottenham Hotspur Stadium on October 6 and the Jacksonville Jaguars battling the Chicago Bears at the same site on October 13. The New England Patriots and Jacksonville Jaguars play at Wembley Stadium on October 20.
Las Vegas will work with the NFL to bring hospitality experiences to fans and reach new audiences to strengthen its presence in the United Kingdom and Ireland.
“We’re looking forward to working with Las Vegas as Lead Partner for the 2024 NFL Season and 2024 NFL London Games,” said Henry Hodgson, NFL U.K. and Ireland general manager. “Las Vegas is famed for its exciting and fast-paced sports landscape, and we’re thrilled to bring the same to London with three games this year.”