New York Boulders Introduce Clover Stadium After Naming Rights Deal
Frontier League stadium in metropolitan area gets new branding
Posted On: January 26, 2022 By :The New York Boulders of the Frontier League have renamed their ballpark Clover Stadium as part of a multi-year naming rights partnership with Fiserv, Inc., a provider of payments and financial services technology solutions.
Founded in 2011 as the Rockland Boulders, the organization rebranded in 2020 as the New York Boulders as a member of the Frontier League, the largest independent professional baseball league in North America and a Partner League of Major League Baseball. More than 2.5 million fans have passed through its gates for events including high school and college baseball games, graduations, festivals, concerts, and special events such as the annual NYPD vs. FDNY baseball showdown and last year’s exhibition game featuring the Israeli Olympic baseball team.
“Since our inception in 2011, the Boulders’ mission has been to present the most memorable experience in all of minor league baseball for our fans, sponsors and stakeholders in one of America’s best ballparks,” said New York Boulders President Shawn Reilly. “Our partnership with Fiserv is the perfect combination of two brands that are leaders in their space. We saw first-hand last season how Clover improved the fan experience in our stadium, and now we are proud to have the Clover name on our ballpark.”
Within Clover Stadium, more than 40 Clover point-of-sale devices will power a contactless purchasing experience for Boulders fans. The stadium will also be outfitted with new digital signage and other Clover-branded assets throughout the venue.
“Whether it is a family-owned delicatessen in Pomona, or a barbershop in Ridgefield, New Jersey, Fiserv understands the unique challenges of running a small business, and we are committed to the success of every entrepreneur that runs their business on our Clover platform,” said Fiserv President and Chief Executive Officer Frank Bisignano. “We are proud to partner with the Boulders and to call them a client, and look forward to continuing to support small business owners in our local community and enabling an excellent game day experience at Clover Stadium.”
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