The NBA G League Winter Showcase will be held at the Orange County Convention Center in Orlando, Florida, for the next four years with the Greater Orlando Sports Commission as a sponsor as the league also announced Hyatt as the Official Integrated Resort Partner of the NBA G League.
“We are so proud to partner with the NBA, in collaboration with our partners here in Orlando at the Orange County Convention Center, Visit Orlando, Orange County and our hotel partners, as we prepare to host the NBA G League Winter Showcase for the next four years,” said Jason Siegel, president and chief executive officer of the Greater Orlando Sports Commission. “We are confident that the players, administrators, coaches and NBA executives will have an incredibly positive experience while they are visiting our community.”
The 2023 Winter Showcase will take place December 19-22 at Hyatt Regency Orlando and the Orange County Convention Center, bringing the NBA G League’s in-season showcase to the Southeast for the first time. The league and Hyatt will also be activating on the sponsorship through a variety of assets, including digital and social media, signage and hospitality.
“The NBA G League is thrilled to work with Hyatt and the Greater Orlando Sports Commission to bring the 2023 NBA G League Winter Showcase to Orlando,” said Shareef Abdur-Rahim, NBA G League President. “We’re looking forward to working with Hyatt on enhancing the experience for players and team personnel at one of the NBA G League’s marquee events.”
The Winter Showcase will be the culmination of the Showcase Cup. During the Showcase Cup, teams are placed into four regions and play 14 games against one another in local markets. The teams with the best winning percentage in each region, along with the next four teams with the best winning percentages regardless of region, will advance to compete for the Showcase Cup Championship in a single-elimination tournament during Winter Showcase. The remaining teams will each play two games outside of the Showcase Cup Tournament at the Winter Showcase.
“Hyatt is pleased to welcome the NBA G League Winter Showcase with an effortless and unforgettable resort experience at Hyatt Regency Orlando,” said Laurie Blair, Vice President, Global Marketing, Hyatt. “Our passion for offering World of Hyatt members and guests world-class service and unique stay experiences naturally extends to players and personnel. We look forward to introducing them to Hyatt’s global portfolio of desirable destinations and rooting for them across all our markets.”