Marriott Bonvoy Named Official Hotel Partner of the U.S. Soccer Federation
Four-year partnership will enhance fan experiences and unlock new benefits
Posted On: January 18, 2024 By :The U.S. Soccer Federation has announced a four-year exclusive agreement with Marriott Bonvoy and SpringHill Suites in the hotel lodging, accommodations and hotel loyalty category around a variety of U.S. Soccer events, including men’s and women’s matches, SheBelieves Cup, SheBelieves Summit and the Lamar Hunt U.S. Open Cup.
As part of the partnership, fans will have the opportunity to get even closer to their favorite teams through both loyalty programs, U.S. Soccer insiders and Marriott Bonvoy. When purchasing tickets on the U.S. Soccer website, fans will have access to a customized travel hub, which will integrate reservations at Marriott Bonvoy U.S. properties.
Marriott Bonvoy and U.S. Soccer will also give Bonvoy members access to once-in-a-lifetime experiences launching with the SheBelieves Cup in April 2024 including exclusive suites, game-day access, a Marriott Bonvoy fan section and player meet and greets.
“Wherever U.S. soccer fans are coming from or are traveling to, they’re bringing their passion for the sport with them,” said Mandy Gill, vice president, continent marketing, U.S. and Canada, Marriott International. “We’re excited to partner with U.S. Soccer to elevate soccer fandom to a whole new level through unique benefits, and by increasing accessibility of the sport at the community level.”
In addition, fans will gain access to player-focused content that will highlight behind-the-scenes moments including training, games and travel experiences during USWNT and USMNT camps.
“We’re thrilled to welcome Marriott Bonvoy to the U.S. Soccer family and our growing portfolio of purpose-driven strategic partners,” said Dan Gaiman, U.S. Soccer vice president of partnership development. “Through its array of best-in-class hotels, Marriott Bonvoy and its SpringHill Suites by Marriott brand will unite our fans through enhanced travel experiences while also aligning with some of our most important organizational values, like growing the game, investing in grassroots soccer, and women’s empowerment.”
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