Experience Abu Dhabi Showcased on New York Knicks Jerseys

Experience Abu Dhabi will have its logo on the jerseys of the New York Knicks this season as part of a marketing partnership between Madison Square Garden Sports Corp. and the Department of Culture and Tourism – Abu Dhabi.

Experience Abu Dhabi will become a Knicks global marketing partner this season, featuring the destination’s logo on all game jerseys as well as warm-up jackets and shooting shirts. As a global marketing partner, Experience Abu Dhabi can leverage the Knicks logo outside the United States and Canada.

“These are significant, multi-faceted marketing partnerships for both the MSG Family of Companies and DCT Abu Dhabi,” said Jamaal Lesane, chief operating officer, MSG Sports. “These premier sports and entertainment assets in New York and Las Vegas are globally recognized brands, and we look forward to working with DCT Abu Dhabi as we continue to grow this relationship to reach audiences both domestically and internationally.”

Madison Square Garden Entertainment Corp. and Sphere Entertainment Co. also announced marketing partnerships with DCT Abu Dhabi, which will see the Experience Abu Dhabi brand featured across the MSG portfolio. Experience Abu Dhabi will advertise on various MSG assets as an official partner of Madison Square Garden and the Sphere in Las Vegas. Experience Abu Dhabi will also be featured across MSG Networks for all Knicks games on the network, as well as in-game advertising integrations and branded content.

“Our partnership with the New York Knicks and the MSG Family of Companies aligns with our mission to boost Abu Dhabi’s global visibility as part of our Tourism Strategy 2030,” said Mohamed Khalifa Al Mubarak, chairman of DCT Abu Dhabi. “It also serves as an inspiration for our youth, connecting them to the world of professional sports and encouraging them to pursue their dreams with passion and dedication.”