Las Vegas Convention and Visitors Authority Partners with Formula 1

Las Vegas Convention and Visitors Authority has announced a partnership with Formula 1, making the organization an Official Partner of Formula 1.

The official destination marketing organization of Southern Nevada are founding partners of the Formula 1 Heineken Silver Las Vegas Grand Prix. This new partnership aims to strengthen the relationship between F1 and Las Vegas ahead of the second Grand Prix in November 2024.

“We are thrilled to elevate Las Vegas’ visibility by becoming an official partner of Formula 1,” said Steve Hill, president and chief executive officer of LVCVA. “In recent years, Las Vegas has made tremendous strides in becoming the sports and entertainment capital of the world and partnering with the world’s premier motor sport organization to host the Las Vegas Grand Prix marked a major milestone in that effort. We look forward to working closely with Formula 1 through this new partnership and keeping Las Vegas top of mind for the millions of F1 viewers and fans around the world.”

The partnership launched at the Belgium Grand Prix this past weekend and includes LVCVA trackside branding at a number of races this season. The agreement will run until the end of 2025 with the LVCVA having fan activations at select races globally.

“We are constantly pursuing unique and exciting ways to showcase the destinations in which we race and to demonstrate the value that our sport delivers economically, culturally and for the community,” said Emily Prazer, chief commercial officer, Formula 1 and Las Vegas Grand Prix. “The LVCVA were instrumental in bringing Formula 1 to Las Vegas as a founding partner of the race, and we are thrilled to be expanding our relationship with them to continue to position Las Vegas as the sports and entertainment capital of the world.”

The inaugural Las Vegas Grand Prix was the largest sporting event in Las Vegas history, attracting a global TV audience of 59.3 million along with over 316,000 fans in attendance and 145,000 unique visitors, a record for the city. The event also saw an economic impact of nearly $1.5 billion during.