Kentucky Sports Alliance Finishes Major Rebrand

Kentucky Sports Alliance has announced it has completed a major rebrand. The consortium of 15 Kentucky tourism-based organizations has joined under one umbrella to bring sporting events to the Bluegrass State.

Founded in 2003 as TEAM Kentucky with a mission of cities working together to bring events to Kentucky, the Kentucky Sports Alliance rebrand aims to eliminate confusion with the state’s economic development efforts.

The Kentucky Sports Alliance rebrand reflects the partner organizations’ commitment to promote Kentucky as a destination for regional, national and international sporting events.

The 15 organizations feature more than 120 venues between them, providing many options for hosting sports events. The state can host a variety of sports, including basketball, baseball, golf, cheerleading, auto racing and much more.

Organizations currently participating in the Kentucky Sports Alliance are:

• Bowling Green Area Convention & Visitors Bureau
• Corbin Tourism and Convention Commission
• Elizabethtown Tourism & Convention Bureau
• Visit Hopkinsville
• Kentucky Department of Tourism
• Kentucky Lake Convention & Visitors Bureau – Marshall County
• Kentucky Venues
• Visit LEX
• London/Laurel County Tourism Commission
• Louisville Sports Commission
• Louisville Tourism
• City of Madisonville
• McCracken County Sports Tourism Commission
• Visit Murray
• Paducah Convention & Visitors Burea