Kappa Announced as Official Apparel of U.S. Ski and Snowboard
First time a single partner will outfit all U.S. teams
Posted On: May 10, 2022 By :U.S. Ski & Snowboard is getting a new look. The organization has announced a multi-year sponsorship with Kappa, Italy’s leading sportswear brand.
Kappa will be the Official Technical Apparel Partner of the U.S. Ski Team, U.S. Freeski Team and U.S. Snowboard Team. This is the first time a single outerwear and race suit provider has outfitted all the U.S. teams.
“We are incredibly excited to partner with such an iconic brand that will enhance our team’s performance and style,” said U.S. Ski & Snowboard President and Chief Executive Officer Sophie Goldschmidt. “The opportunity to have a single outerwear and race suit provider for all teams will allow us to streamline every aspect of this partnership to reach its fullest potential. In addition, Kappa’s research and development will provide U.S. athletes with significant technical advantages as they focus on next season, the 2026 Olympic Winter Games and beyond.”
Kappa will outfit all teams with outerwear, speed and race suits beginning with the 2022–2023 season and provide additional support for all U.S. domestic and FIS World Cup events through the 2032 season. The partnership also includes outfitting all U.S. Ski & Snowboard athletes who will compete in the 2026 Olympic Winter Games in Italy and the 2030 Olympic Winter Games at a host yet to be determind.
“We’re truly honored to start this long-term partnership with U.S. Ski & Snowboard,” said Lorenzo Boglione, vice president sales, BasicNet S.p.A. “For Kappa, this is a great opportunity as well as a wonderful comeback to sponsor an American national team, as we did from 1982 to 1988 with the USA Track and Field.”
The partnership also includes U.S. Ski & Snowboard athlete activation and ambassador programs, broadcast, social media and digital promotion rights, custom competition content creation and email marketing campaigns with the U.S. Ski & Snowboard fan base.
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